People will take what you say, and use it to concoct some delusional scenario, which makes you look socially incorrect. They reinterpret your words, in order to achieve their goals and objectives, whatever desires are driving their wants or needs. I mean it really then just boils down to your word against theirs, simply because you cannot have a proper debate in social media, let alone write a scientific APA style journal. So, then it becomes a battle of social status and the credibility of your brand. But often they go about it in an impressively clever, if not diabolical way that eludes any empirical rebuttal, often veering off into intangible ideas and constructs. It’s more similar too cognitive inconsistency or cognitive discrepancy, than dissonance or dissonance discomfort. It’s an aspect of the Global War of culturally fashioned social stratification within each culture and their sub cultures, as well as the the intricate interactions between the cultures themselves. Sometimes, people will invent a cause to champion or conceive, or even worse perceive. They often invent various conspiracies, conceptual delusions, theoretical scenarios and or other devises to to passive their ID Ego fantasies. All these nefarious techniques designed to raise their hierarchical positions in contemporary civilization.
Social media has evolved into a very effective tool for achieving, potentially with too much zeal, this addictive quest.